When Our Own Heritage Becomes Exotic

I was reading someone write about Rancho Gordo beans and they described them as exotic. I love being part of the buzz but it seems odd that using our own indigenous food is considered exotic.

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If I have a goal, it's that American cooks know their own ingredients. I dream of a day when your average home chef can get a package of Yellow Eyes and immediately think, Mmmmm, pork.

Published by

Steve Sando

I dig beans.

3 thoughts on “When Our Own Heritage Becomes Exotic”

  1. Giff, I’ve looked into more wholesaling but it’s a rough road. The smaller stores can’t pay their bills and the big ones don’t know how to sell beans. That’s why our mail order has been successful. I feel like I control the merchandising and you get the best beans possible. And I’m doing my best to keep this flat $8 shipping fee.

    Rebecca, yum is right!

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